Rejuvenate Your Skin With a Facial Serum

Your skin tells a unique story, which is why finding the right serum for your skin type and concern is essential.

Face serums are lightweight skincare products designed to deliver targeted active ingredients deep into the skin. Whether you're looking to brighten, hydrate or anything in between there are a range of face serum brands to choose from in-store or online with Instacart.

Find the Right Face Serum

Choose a serum that fits your needs:

Brightening Serum

Targets dark spots and evens skin tone.

Hydrating Serum

Replenishes moisture in dry skin.

Firming Serum

Helps define facial contours and boosts firmness.

Understanding Your Unique Skin Type

Choose the perfect facial serum by focusing on your unique skin type and concerns. Whether you're targeting dryness, dullness, or signs of aging, there's a serum tailored to meet your specific needs.

Brightening Facial Serum

Radiance-boosting serums are essential to luminous, even-looking skin. Brightening serums typically include vitamin C and can help improve the appearance of dark spots and create a brighter complexion. Stop relying on makeup and try adding a brightening serum to your skincare routine.

Hydrating Facial Serum

Hydrating face washes and moisturizers are great for combating dry skin, but hydrating serums are an even more efficient way to treat your skin with much-needed moisture. Face serums for dry skin typically include hyaluronic acid to draw moisture into the skin.

Firming Facial Serum

As you age, your skin loses elasticity because your body produces less collagen. Firming serums containing ingredients such as retinol can help boost collagen production, improve skin tightness and reduce the look of fine lines.

Eye Serum

Brighten, firm or hydrate the delicate skin around your eyes with a specially formulated eye serum. Most eye serums are lightweight, so they work on all skin types and can even have a soothing effect to help reduce morning puffiness.

Shop skin care products based on concern.

Discover Your Perfect Face Serum for Radiant, Healthy Skin

Unlock your skin's potential with targeted serums that hydrate, brighten, and firm. From vitamin C serums for glowing skin to hydrating formulas like CeraVe's hyaluronic acid face serum, find the best face serum for your unique needs, available in-store or online with Instacart.

Skin Health Insights

Our collection of articles is here to guide you on your skincare journey. Learn how to select the best products, find expert tips on skin health and more.

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