November 15, 2017 (Toronto) – This holiday season Rexall has invited the top 10 DIYers from across the GTA to participate in #12DaysofHacks. Nothing says holiday more than homemade and Rexall’s private label Rose & Robin allows Canadians to bring the holiday spirit into their homes while saving time and money.

Rose & Robin is Rexall’s private brand with exclusive seasonal items during the holiday season focusing on giftable items at affordable prices. This includes products in the category of wellness, household products and sweet and savoury products.

The country’s most trusted and creative DIYers have partnered with the Rose & Robin brand to participate in #12DaysofHacks. The campaign: a two-week program including family favourite Angie Campanelli, the Parent Club and broadcast spokesperson Rebecca Wise posting their favourite Rose & Robin holiday hacks and encouraging followers to do the same. One lucky follower will win a Rexall gift card to use the products in their own holiday plans.

 The winner will be announced in Toronto at Rexall Brunswick House on December 2 with Rexall’s version of Santa’s Workshop created entirely out of Rose & Robin products. Families and all ages are welcomed to meet Santa and give a donation to the Rexall Foundation. The Rexall Foundation has donated $614,458 to 47 children’s and seniors’ charities across Canada in 2017 alone.

“We know Canadians value time with the people they love as well as spending their money wisely during the holidays,” says Jennifer Zedic, Rexall, Senior Director of Marketing and Advertising. “The Rose & Robin line is the perfect solution to any gift and entertaining ideas and a compliment to family holiday traditions.”

This campaign was created with communications agency A&C.

About Rexall Drugstores

With a heritage dating back over a century, Rexall/Pharma Plus is a leading drugstore operator with a dynamic history of innovation and growth. Our focus is helping Canadians improve their overall health and wellness with a wide assortment of products and easily accessible, more convenient services. Operating 466 pharmacies across Canada, Rexall’s 7,300 employees are dedicated to providing exceptional patient care and customer service. Rexall is a member of the Rexall Pharmacy Group Ltd., a wholly owned subsidiary of McKesson Corporation. For more information, visit rexall.ca.

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For More Information:
Julia Sutton | Rexall, 905.501.7900 jsutton@rexall.ca

Blair Mlotek | A&C, 416.966.3421 x 236 blair@acteam.ca